IAS Developers' Center - Landing Page
The IAS Developers' Center Landing page acts as a resource to quickly reference all active developer articles in a consolidated location.
(Click "Expand Table" to view information in an expanded window)
Name | Description |
The Auto Tag Light API (ATL) enables mutual ad server and IAS clients to synchronously get wrapped tags with macros, use UVP with quartiles, and automatically wraps VAST, VPaid Monitoring, VPaid Blocking, and CTV, without leaving the ad server platform. | |
The Automated Tagging API enables mutual ad server and IAS clients to automatically wrap their display and video ad server tags with IAS's Open Web product, without leaving the ad server platform. | |
The Reporting API exposes IAS viewability, fraud, and brand safety metrics. | |
The Reporting Service API exposes IAS viewability, fraud, and brand safety metrics. | |
The API Segments for Platforms integration is a data information exchange service that enables customers to query the IAS to obtain information regarding a specific URL (page), IP Address, or bundle ID (mobile app). | |
The Custom Segment Retrieval API returns all the IAS custom segments on a Demand Side Platform (DSP) via a single web service query. | |
The IAS IP Suspicious Activity Detection Process provides a file for partners which contains IP addresses known to perform invalid traffic. IAS outputs a list of invalid traffic IP addresses hourly to a bucket on your Amazon Web Services (AWS) S3 account. | |
The Partner Measurement API allows IAS partners to send IAS their display and video ad level signals using a REST API, with JSON-formatted data. | |
The Multimedia Classification API allows IAS partners to submit content which IAS scores for brand safety and suitability. | |
The REST Gaming API allows you to send IAS 2D and 3D viewability measurement data for gaming, VR, and AR digital environments. | |
The ADmantX API performs semantic analysis of text via an HTTP/S request and provides a semantic descriptor as the response. | |
The Suitability Profiles Editor allows you to create, save, test, and publish Suitability Profiles (SE) to assign to a team. | |
Real-Time Signals (for Bid Optimization) uses piggyback functionality for display and video ads for desktop and mobile web. | |
Publisher Optimization allow your ad server to automatically deliver campaigns to goals defined by IAS measurement data. | |
The Publisher Optimization Prebid.js V4 adapter enables you to use the Publisher Optimization while leveraging Prebid.js. | |
The Publisher Optimization Prebid JS RTD Module enables you to use the Publisher Optimization while leveraging Prebid JS. | |
By activating the Integral Ad Science (IAS) Optimization via Amazon Publisher Services (APS) Connections Marketplace (CxM), publishers can increase yield and eliminate impression waste with automation to meet advertiser's invalid fraud, and brand safety and suitability standards. | |
Publisher Verification uses a monitoring pixel to interact with the browser at the time of ad delivery. The pixel collects verification and viewability signals, which feed into rating models powered by IAS's technology. These models power the viewability, invalid traffic detection, and brand safety metrics available in the Integral Platform. | |
Platform Verification enables measurement of viewability, invalid traffic (IVT), and brand safety metrics. | |
IAS blocking is a proprietary, enterprise-level platform that enforces a brand's insertion order instructions in accordance with the IAS Content Ratings selected by advertisers. This ensures that display advertising only appears on web pages containing content rated as appropriate for their advertising. | |
Campaign Monitor (CM) uses a "piggy back" monitoring pixel to interact with browser at the time of ad delivery to collect both verification and valuation signals, which feed into the rating models. |
Video Guide Name | Description |
Over the Top (OTT)/Connected TV (CTV) certification process ensures the IAS VAST-based measurement solution provides an accurate measurement on a media partner's OTT/CTV properties. | |
These instructions allow you to enable IAS Campaign Monitoring solution within the Brightcove Video Platform using the IAS library. | |
The Freewheel IAS PEM (Player Extension Module) can be run globally across desktop and mobile web HTML5 inventory. It enables viewability, fraud and brand safety reporting for publishers. | |
The IMA Adapter allows you to use the IAS web video SDK in Campaign Monitoring mode with your ads running with the Google IMA SDK for HTML5. | |
The IAS Sizmek adapter allows you to get IAS measurement technology for viewability, brand safety, and fraud for HTML5 video without the need for VPAID wrapping of individual video tags. This adapter sends video event information from the Sizmek video player API to IAS servers for collection and metric calculation using the video verification and optimization SDK. | |
Contains the steps to implement IAS Open Measurement Display (OMID) for Web for VAST providers. | |
The video viewability offering using an IAS wrapped VAST/VPAID tag to be trafficked to publishers. | |
Contains the technical steps and processes to implement the Integral Ad Science (IAS) web video SDK without the need to wrap individual tags. IAS's web video SDK is a VPAID-like API which allows you to access the IAS Campaign Monitoring (CM) and Open Web technology which includes brand safety, fraud, and viewability features. | |
Partners who want to use the Integral Ad Science (IAS) web video SDK must validate their integrations through a certification process which lessens the metric discrepancy rate. | |
As part of the video integration certification, IAS requires producing and sending your daily aggregated impression counts to an IAS SFTP folder. Then, IAS calculates the daily discrepancy rate by comparing your count with IAS's count and puts the report in an outbound folder. |