Advertiser + Agency Solutions

An 'IAS Product Overview' which provides an overview of IAS products and a step-by-step walkthrough of setting up your account so you can start activating campaigns.

An 'Onboarding & Training Guide to IAS' for new clients on getting started in the UI and setting up a new account.

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For additional metrics, see the articles in the side panel.

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

This article provides instructions on how enable Third Party Measurement for a YouTube Campaign.

This article provides instructions on how to activate a Meta (Facebook and Instagram) integration and a list of what can be measured.

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

This page explains IAB Ad Size buckets and how measured ad sizes are categorised into IAB buckets.

This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.

IAS announcement on expansion of Brand Safety and Suitability capabilities on Meta, including key benefits.

Guides and support on Data Platforms that have a Reporting API integration with Integral Ad Science (IAS).

This Video Solutions Guide outlines the IAS Multimedia Tag (MMT) and Unified Video Pixel (UVP) and their use cases. It also includes the supported capabilities and metrics per environment.

This article contains tips and tricks on how to handle tagging and macros for CTV.

Make every CTV Impression count with this walkthrough guide. Includes information on: Measuring what matters on CTV, Protecting against Fraud, Gaining insights into Viewability, CTV Dashboard and Reporting, Automated Tag, and Site-Served Tag Wrapping.

Describes IAS coverage across open web and social platforms, also includes snapshots of solution coverage.

Information on Programmatic Reporting & Dashboard overview, including: Optimization Tools, Reporting Dimensions, and Macros.

Guide on how to wrap tags including: Manual Tag Wrapping, Non-Standard Tag Template, Automated Tag Wrapping, Self Service Site Mapping, and FAQs.

The Audio overview includes: Challenges for Marketers on Digital Audio, Holistic Audio Media Quality Solution, MMT Solution for Audio, Spotify Brand Safety Solutions, Podcast Classification Demo, and Roadmap.

IAS getting started guide for clients, including information on Campaign Management, Tag Wrapping, Data & Reporting, and Products Activation.

Media partner guide that includes: Add media partner to campaign, Set default media partner settings, Auto-add media partner (Automated Tag), Site mapping manager, Re-map an existing mapping, and Media partner status definitions.

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

This article answers frequently asked questions on IAS's MFA Measurement & Optimization.

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

Information on viewability measurement, including tag type limitations and iFrames (friendly vs. unfriendly).

This article answers frequently asked questions on Unified Video Pixel (UVP), including information on use-cases, limitations, and support.

Getting started guide that includes steps for campaign creation, tag wrapping/pixel creation, social measurement activation, tag/pixel implementation, and social campaign ID mapping.

Frequently asked questions about Good-Loop's Carbon Measurement integration.

Frequently asked questions around the user interface, discrepancies, and viewability.

This article provides YouTube step by step activation for IAS measurement, and answers frequently asked questions.

Optimization tips including suggestions on what metrics/features to review, consider, or use for optimizing Viewability, IVT, and Brand Safety performance.

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For additional metrics, see the articles in the side panel.

Glossary includes metrics definitions for the Quality Attention report type and dashboard on IAS Signal.

Glossary of metrics and dimensions for Connected TV (CTV) found in the IAS Signal Report Builder.

MRC metric updates in IAS Signal's Performance Reports for May 23, 2024.

MRC metric updates in IAS Signal's Custom Report Builder for May 2, 2024.

This page has PDF links that includes the current list of Integral Ad Science’s (IAS) accredited metrics.

Definitions for metrics that give insights into Facebook and Instagram.

This article includes information on Brand Safety including coverage, content categories, and risk thresholds. Also this article explains Context Control protection and how to activate it.

High level overview of IAS technology, including a description of the methodology used for each product/service.

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

This article provides definitions for Campaign Monitoring metrics.

Glossary includes metrics definitions for the Total Visibility dashboard on IAS Signal.

Metric updates in IAS Signal's Custom Report Builder.

This article provides instructions on how to use the Advanced CTV UI: Dashboard tabs, Quality Alerts, and Report Builder. Additional help content includes a video, metrics, and glossary definitions.

This article gives an overview of the IAS Classic Platform's UI and metrics, including report filters and glossaries with definitions.

This article provides guidance on the Quality Attention Dashboard.

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For additional metrics, see the articles in the side panel.

This article provides an overview of the Avoidance and Targeting screens in the Context Control Segments Catalog which is a central location of information to activate IAS's Context Control Segments within a DSP. The Context Control Catalog is in the Campaigns menu item.

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

Information on the Campaign Settings screen in IAS Signal, including feature descriptions, how to edit templates, and set Media Partner default settings.

Quality Sync allows you to create a segment which best matches your avoidance preferences. Then from the list of campaigns, you can copy the Quality Sync ID and enter it your DSP.

Listed below are articles on how to use the IAS Signal Dashboards.

This article provides an overview on how to create reports in the IAS Signal Report Builder.

Upcoming changes to IAS Signal’s Domain Mismatch Report, including new metric names and descriptions.

This article explains how to use the Meta Dashboard to optimize and improve performance in your Meta campaigns, and to download simple reports.

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Information on setting a campaign template's 'Media Partner Defaults' section in IAS Signal.

This article includes a detailed guide on List Manager in IAS Signal, including an overview, list types, how to open List Manager, create/manage/edit lists, apply/unapply lists, and validation rules.

This article shows how to create a Contextual Profile from the Context Control Segments Catalog. The Context Control Catalog is in the Campaigns menu item.

Information on the Brand Safety screen when creating new campaigns in Campaign Setup on IAS Signal. Includes descriptions of the 'Categories' risk bucket thresholds and the 'Invisible URL' feature.

Explanation of the Brand Safety Dashboard on IAS Signal, including feature descriptions and details about brand safety calculations.

Information on the ways you can assign customized Brand Safety thresholds for media partners in Campaign Setup on IAS Signal.

You can map your IAS teams into the system of an ad server or site with Ad Server & Site Mapping in IAS Signal.

Walkthrough on how to download custom lists via the List Manager on the IAS Signal UI.

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

Information on how to find the ADV Entity ID (ADVID) for a campaign in IAS Signal.

This in-depth guide provides an overview of the Excel Report options available in IAS Signal.

This page lists article links on how to use Unified View.

Explanation of the Total Visibility Dashboard on IAS Signal, including details on scorecards, tracking flagged media, summary graphs, supply path view, and optimizations.

This article explains how to access the Custom Reports screen in Report Builder on IAS Signal, including feature descriptions.

Information on submitting IAS cases through the Help Center's 'Contact Support' button, including case types and details on what to include.

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

This article provides instructions on how to use the Advanced CTV UI: Dashboard tabs, Quality Alerts, and Report Builder. Additional help content includes a video, metrics, and glossary definitions.

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

Descriptions of the most common elements of the IAS Signal Dashboard pages, including Team Favorites, Cards, and Data Tables.

Information on the benefits of IAS Context Control.

This article provides an overview of the IAS Signal Viewability Dashboard.

This article includes a video which walks you through the dashboards on IAS Signal.

Shows where to create customized Excel reports on the IAS Signal Dashboard.

Details on how to use the various Dashboard Card Filters available on the IAS Signal Dashboard, including setting custom benchmarks.

This article provides an overview of the IAS Signal Invalid Traffic Dashboard.

This article provides information on what makes an ad a Quality Impression and common features of the Quality Impressions dashboard.

Mapping and descriptions of elements on the 'Overview' dashboard in IAS Signal.

The Unified View Manager allows you to set up and manage your taxonomy for custom dimensions in the IAS Signal Platform.

This article details the Unified View which enables advertiser-level reporting and custom dimension filtering in the Report Builder.

This page explains IAB Ad Size buckets and how measured ad sizes are categorised into IAB buckets.

This articles provides the steps to apply geographical limits, language limits, and list manager lists to campaigns via IAS Signal’s Campaign Setup.

You can run a report of the metrics that are most applicable for CTV at the app level by using the IAS Signal’s Report Builder or the Advanced CTV dashboard’s Report Builder. The following describes how to set up reports optimized for app level reporting:

This article includes information on using the Campaign Management Platform in IAS Signal, including descriptions of the Campaign Setup and Campaign Info screens.

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

This article includes a video which walks you through the dashboards on IAS Signal.

Overview of an IAS Quality Impression, including a dashboard video tutorial.

Video tutorial of the 'Metric Conditions' feature in the 'Custom Report Builder' on IAS Signal.

This article provides a video tutorial about Report Builder's core functionality, which includes basic viewability, brand safety, and IVT metrics, as well as support for multiple sheets.

This video walks you through how to map your proprietary partners, including Facebook, YouTube, Twitter, Verizon Media, Spotify, Snapchat, and Pinterest.

This video tutorial walks you through how to use the Multimedia Tag.

This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.

This article provides a video walkthrough showing different ways to create a new campaign via the 'Campaign Setup' page in IAS Signal, and reviews the various settings for each section.

Video tutorial that walks through how to self-service with List Manager in IAS Signal. You will learn how to create new lists, use filters, see list details, apply/unapply lists to campaigns (individually or in bulk), and download/edit/archive lists.

You can use the Site Mapping Manager to map sites (publishers) to Media Partners.

This article provides a video tutorial on generating a Performance Report, focusing on Brand Safety metrics.

Customer guide includes information on IAS Optimization for Youtube, Optimization Best Practices, and Measurement Best Practices.

Guide with instructions on how to create YouTube Exclusion/Inclusion Lists and apply them in DV360 and Google Ads.

Instructions on how to activate a Twitter integration, including a list of what can be measured and campaign objectives.

This article provides guidance on the YouTube Dashboard, a dashboard focused on customization and visualization of Brand Safety & Suitability data.

Guide containing content related to IAS capabilities for Google Performance Max.

IAS has partnered with Anzu and Roblox to provide Viewability and Invalid Traffic measurement for video and display inventory for in-game ad inventory.

Customer activation guide for Pinterest, including instructions on how to activate a Pinterest integration and a list of what can be measured.

This article provides instructions on how enable Third Party Measurement for a YouTube Campaign.

Follow this step-by step guide to Map and pre-map your PMI campaigns to IAS campaigns.

Guide to show clients how to apply IAS Meta Block Lists to their Ad Accounts

Customer activation guide for Amazon + IAS including: Activation steps, Tag Examples, and FAQs.

Customer activation guide for Snapchat + IAS including: End-to-End Workflow and IAS Snapchat Post-bid Brand Safety, Viewability & IVT Measurement.

Overview guide of IAS PMI Mapping options, including: Pre-Mapping, PMI Mapping Manager, and Auto-mapping.

This article explains how to use the Meta Dashboard to optimize and improve performance in your Meta campaigns, and to download simple reports.

Definitions for metrics that give insights into Facebook and Instagram.

The following tables show which metric categories are available for media partners by inventory type or placement.

This article provides a guide on YouTube brand safety reporting in IAS Signal, including dashboard details and metrics glossaries.

Customer activation guide for LinkedIn measurement including: Product Overview, Advertiser Benefits, Product Anapshot, Steps to Getting Started, and FAQs.

Shows where to find the PMI Campaign Summary page in IAS Signal and what the page looks like.

You can configure automatic mapping of your PMI partners.

Shows where to view YouTube brand safety reporting in the data tables on the 'Overview' and 'Brand Safety' dashboards in IAS Signal.

This article includes information on how to add PMI (Partner Measurement Integration) Partners to your campaigns in IAS Signal.

Descriptions of the YouTube brand safety cards available on the 'Brand Safety' dashboard in IAS Signal.

Explanation of YouTube data tables in IAS Signal, including Brand Safety data and Viewability/Invalid Traffic data.

Instructions on how to generate and download an integration pixel for various partners with Tag Manager.

Partner-specific guide on how TikTok data and dimensions are mapped to the IAS dimensions.

Troubleshooting guide for Meta Activation.

Customer Activation Guide for Criteo including: Product Overview, IAS Activation Process, Tag Example, Criteo Setup (Managed Service), How to Pull Reporting as an Advertiser, and Frequently Asked Questions.

Quick video tutorial to walk through the process of setting up Netflix measurement within IAS Signal.

Information on Media Partner Profiles (MPPs) and how this affects you.

How to map and pre-map your PMI Campaigns to IAS Campaigns.

This video walks you through how to map your proprietary partners, including Facebook, YouTube, Twitter, Verizon Media, Spotify, Snapchat, and Pinterest.

Instructions on how to activate a Spotify integration and a list of what can be measured.

This article provides YouTube step by step activation for IAS measurement, and answers frequently asked questions.

Customer Activation Guide for Netflix including: Overview, IAS Activation Process, Reporting in IAS Signal - Dashboard Overview, and Frequently Asked Questions.

Brand Safety and Suitability Guide for YouTube Total Media Quality, includes: changes to reporting and understanding new metrics.

Customer Guide outlining how to activate Meta Content Block Lists in IAS Signal UI.

Instructions on how to activate a Twitter integration, including a list of what can be measured and campaign objectives.

This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager (CM) 360, including automation of partner settings and key benefits for advertisers and publishers.

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

Information on the Innovid Unified Video Pixel (UVP) Integration and how it enables an Advertiser/Agency to see data in IAS Signal.

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

Customer activation guide for Pinterest, including instructions on how to activate a Pinterest integration and a list of what can be measured.

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

This article explains the Automated Tag solution which automates the tag wrapping process.

This article provides instructions on how enable Third Party Measurement for a YouTube Campaign.

This article includes instructions for the setup and implementation process of IAS trackings for GDN campaigns.

Guide to show clients how to apply IAS Meta Block Lists to their Ad Accounts

Customer activation guide for Amazon + IAS including: Activation steps, Tag Examples, and FAQs.

Customer activation guide for Snapchat + IAS including: End-to-End Workflow and IAS Snapchat Post-bid Brand Safety, Viewability & IVT Measurement.

This article provides instructions on how to activate a Meta (Facebook and Instagram) integration and a list of what can be measured.

Guide on Automated Tag with Adform, includes: Pain Points, First-to-market, Customer Journey (Current & Future), Activation Steps, Updating Tags, Media Partners Info, Checklist, and FAQs.

IAS built Automated Tag Wrapping allows for IAS Blocking and Monitoring technology on Extreme Reach inventory, and removes the need for downloading and re-uploading tag files across platforms.

Guide on Automated Tag with Google including information on: Tag Wrapping Pain Points, First-to-market: IAS’s Automated Tag with Google, Implementation, Best Practice, Common Errors, and FAQs.

Customer activation guide for LinkedIn measurement including: Product Overview, Advertiser Benefits, Product Anapshot, Steps to Getting Started, and FAQs.

This article includes information on how to track Campaign Manager-synced DV360 placements with IAS using the bulk export/upload process in DV360.

Instructions on how to generate and download an integration pixel for various partners with Tag Manager.

Does IAS track clicks?

You can upload and build tags from the Campaign Details page in Tag Manager.

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

The formatted tags are not available directly on the Ad Tag page. You can download the correct tag from the Ad Tag page. Follow these steps to get the tag with verification code applied:

With the Site Mapping Manager, you can map publishers and sites to media partners, and change existing site to media partner mappings.

This article provides frequently asked questions around Automated Tag QA checking.

Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).

Best practices to follow when submitting tag wrapping cases to IAS Support.

This article provides a Multimedia Tag (MMT) publisher exceptions chart and includes information for each media partner such as: MMT status, IAS Connected TV (CTV) solution, VAST CTV tag support, and impact on auto-tag wrapping.

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

This article documents the criteria which your tag files must meet certain.

This article provides instructions for how to download and email tag files within the Tag Manager on IAS Signal.

Find information on which language settings are needed to download tag sheets for use with our Tag Manager.

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

Information on where to find your Automated Tags within the IAS Signal Tag Manager, along with table column descriptions.

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

This video walks you through how to map your proprietary partners, including Facebook, YouTube, Twitter, Verizon Media, Spotify, Snapchat, and Pinterest.

Instructions on how to activate a Spotify integration and a list of what can be measured.

Instructions on how to activate a Yahoo/Verizon integration and a list of what can be measured.

Tag Manager step-by-step site-served pixel instructions.

Information on using the 'Non-Standard Tag File Template' to wrap your tags/pixels in IAS Signal's Tag Manager.

This article provides information on Tag Manager in IAS Signal. Details include supported ad servers, tag formats, known ad server domains, rules for tag files, and validations performed.

Information on Automated Tagging regarding client paid accounts and partner invoice eligible accounts, including when you can add the media partner to a campaign and update tags.

You can use the Site Mapping Manager to map sites (publishers) to Media Partners.