Advertiser + Agency Solutions

Verify and activate campaigns everywhere it counts.

IAS Tile Agency
Advertiser Metrics Glossary

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For additional metrics, see the articles in the side panel.

Oct 2, 2024

Multimedia Tag (MMT) Getting Started Guide

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Sep 10, 2024

How to enable Third Party Measurement for a YouTube Campaign

This article provides instructions on how enable Third Party Measurement for a YouTube Campaign.

Aug 14, 2024

How to activate Meta Integration

This article provides instructions on how to activate a Meta (Facebook and Instagram) integration and a list of what can be measured.

May 29, 2024

Tag Manager - User Guide

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

Jan 5, 2024

Campaign Setup - Add Media Partner to Campaign

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

Nov 6, 2023

How are IAS Tags Structured?

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Oct 18, 2023

Ad Sizes

This page explains IAB Ad Size buckets and how measured ad sizes are categorised into IAB buckets.

Sep 7, 2023

All Agency Video Tutorials

This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.

Jul 19, 2022

Featured Articles

  • Advertiser Metrics Glossary

    This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For additional metrics, see the articles in the side panel.

  • All Agency Video Tutorials

    This page displays all the video walkthroughs including how to use the IAS Signal Overview Page, Campaign Management Platform, Tag Manager, Report Builder, Quality Impressions™ Dashboard, & List Manager.