Advertiser + Agency Solutions

Verify and activate campaigns everywhere it counts.

IAS Tile Agency
Advertiser Metrics Glossary

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For additional metrics, see the articles in the side panel.

Oct 2, 2024

Quality Attention Glossary

Glossary includes metrics definitions for the Quality Attention report type and dashboard on IAS Signal.

Jul 24, 2024

CTV Metrics Glossary

Glossary of metrics and dimensions for Connected TV (CTV) found in the IAS Signal Report Builder.

Jun 14, 2024

2024 MRC Reporting Updates - May 23rd

MRC metric updates in IAS Signal's Performance Reports for May 23, 2024.

May 23, 2024

Advertiser MRC Accredited Metrics

This page has PDF links that includes the current list of Integral Ad Science’s (IAS) accredited metrics.

May 2, 2024

NOW LIVE: May 2024 MRC Reporting Updates

MRC metric updates in IAS Signal's Custom Report Builder for May 2, 2024.

May 2, 2024

Meta Metrics Glossary

Definitions for metrics that give insights into Facebook and Instagram.

Apr 23, 2024

Brand Safety & Context Control Overview

This article includes information on Brand Safety including coverage, content categories, and risk thresholds. Also this article explains Context Control protection and how to activate it.

Feb 21, 2024

IAS Description of Methodology (DOM)

High level overview of IAS technology, including a description of the methodology used for each product/service.

Feb 15, 2024

Ad Blocking Extensions "Ad Blockers" FAQ

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

Jan 30, 2024

Campaign Monitoring Metrics Glossary

This article provides definitions for Campaign Monitoring metrics.

Dec 11, 2023

Total Visibility Metrics Glossary

Glossary includes metrics definitions for the Total Visibility dashboard on IAS Signal.

Nov 14, 2023

Upcoming MRC Reporting Updates for December 2023 - Action May Be Needed

Metric updates in IAS Signal's Custom Report Builder.

Nov 13, 2023

Use Advanced CTV (Connected TV) UI

This article provides instructions on how to use the Advanced CTV UI: Dashboard tabs, Quality Alerts, and Report Builder. Additional help content includes a video, metrics, and glossary definitions.

Nov 6, 2023

Classic Platform Getting Started Guide

This article gives an overview of the IAS Classic Platform's UI and metrics, including report filters and glossaries with definitions.

Nov 6, 2023