Advertiser + Agency Solutions

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For additional metrics, see the articles in the side panel.

Glossary includes metrics definitions for the Quality Attention report type and dashboard on IAS Signal.

Glossary of metrics and dimensions for Connected TV (CTV) found in the IAS Signal Report Builder.

MRC metric updates in IAS Signal's Performance Reports for May 23, 2024.

MRC metric updates in IAS Signal's Custom Report Builder for May 2, 2024.

This page has PDF links that includes the current list of Integral Ad Science’s (IAS) accredited metrics.

Definitions for metrics that give insights into Facebook and Instagram.

This article includes information on Brand Safety including coverage, content categories, and risk thresholds. Also this article explains Context Control protection and how to activate it.

High level overview of IAS technology, including a description of the methodology used for each product/service.

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

This article provides definitions for Campaign Monitoring metrics.

Glossary includes metrics definitions for the Total Visibility dashboard on IAS Signal.

Metric updates in IAS Signal's Custom Report Builder.

This article gives an overview of the IAS Classic Platform's UI and metrics, including report filters and glossaries with definitions.

This article provides instructions on how to use the Advanced CTV UI: Dashboard tabs, Quality Alerts, and Report Builder. Additional help content includes a video, metrics, and glossary definitions.