Advertiser + Agency Solutions

Information on the Campaign Settings screen in IAS Signal, including feature descriptions, how to edit templates, and set Media Partner default settings.

Quality Sync allows you to create a segment which best matches your avoidance preferences. Then from the list of campaigns, you can copy the Quality Sync ID and enter it your DSP.

Follow this step-by step guide to Map and pre-map your PMI campaigns to IAS campaigns.

Total Visibility tagging guide with information on wrapping Total Visibility tags self-service via Campaign Setup on IAS Signal, including pre-requirements and how to enable Total Visibility on a campaign.

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Information on setting a campaign template's 'Media Partner Defaults' section in IAS Signal.

This article includes information on how to track Campaign Manager-synced DV360 placements with IAS using the bulk export/upload process in DV360.

This article includes information on how to add PMI (Partner Measurement Integration) Partners to your campaigns in IAS Signal.

This article is the Campaign Monitor Pixel implementation guide, which includes information on JavaScript/Verified/Standard/Redirect/Post Bid monitoring pixels.

Shows where to find the PMI Campaign Summary page in IAS Signal and what the page looks like.

Information on the Brand Safety screen when creating new campaigns in Campaign Setup on IAS Signal. Includes descriptions of the 'Categories' risk bucket thresholds and the 'Invisible URL' feature.

Information on the ways you can assign customized Brand Safety thresholds for media partners in Campaign Setup on IAS Signal.

This article provides definitions for Campaign Monitoring metrics.

Short guide on how to replace numeric IDs to corresponding names on the Campaign Monitoring report, including Macro Mapping.

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

Information on how to find the ADV Entity ID (ADVID) for a campaign in IAS Signal.

Information on the media partner notification in the IAS campaign setup, including how to resend a notification.

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

How to map and pre-map your PMI Campaigns to IAS Campaigns.

This articles provides the steps to apply geographical limits, language limits, and list manager lists to campaigns via IAS Signal’s Campaign Setup.

This article includes information on using the Campaign Management Platform in IAS Signal, including descriptions of the Campaign Setup and Campaign Info screens.

This article provides a video walkthrough showing different ways to create a new campaign via the 'Campaign Setup' page in IAS Signal, and reviews the various settings for each section.

If you are trying to add a media partner to a campaign and it does not exist yet.

Quality Attention product enhancement for Mobile In-app including: Overview, New Metrics, Updated Metrics, and information on ‘What does this mean for me’.

This article explains the GARM (Global Alliance for Responsible Media) framework, including Content Categories and Risk Levels.

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

This article provides information on invalid traffic (IVT) and dealing with fraud, including what you can do and questions to ask your vendors.

Overview of an IAS Quality Impression, including a dashboard video tutorial.

Optimization tips including suggestions on what metrics/features to review, consider, or use for optimizing Viewability, IVT, and Brand Safety performance.

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For additional metrics, see the articles in the side panel.

Customer activation guide for Twitch + IAS including: Product Overview, How to Activate, Tag Example, How to Pull Reporting as an Advertiser, How to Request Reporting as a Media Partner, and FAQs.

Customer activation guide for LinkedIn measurement including: Product Overview, Advertiser Benefits, Product Anapshot, Steps to Getting Started, and FAQs.

Information on Campaign Monitoring Pixel capabilities for both display & video (Open Web, In-App, CTV).

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

Introduction to macros, including what they are and how to implement them.

Best practices to follow when submitting tag wrapping cases to IAS Support.

Information on submitting IAS cases through the Help Center's 'Contact Support' button, including case types and details on what to include.

Walkthrough of the Help Center, where you can find helpful guidance, video tutorials, documentation, and submit requests.

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

Guide on how to access Billing Reports in IAS Signal, including features and definitions.

This article provides guidance on the YouTube Dashboard, a dashboard focused on customization and visualization of Brand Safety & Suitability data.

This article provides an overview on how to create reports in the IAS Signal Report Builder.

Glossary of metrics and dimensions for Connected TV (CTV) found in the IAS Signal Report Builder.

This article explains how to use the Meta Dashboard to optimize and improve performance in your Meta campaigns, and to download simple reports.

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

This article provides a guide on YouTube brand safety reporting in IAS Signal, including dashboard details and metrics glossaries.

Shows where to view YouTube brand safety reporting in the data tables on the 'Overview' and 'Brand Safety' dashboards in IAS Signal.

Explanation of the Brand Safety Dashboard on IAS Signal, including feature descriptions and details about brand safety calculations.

Explanation of YouTube data tables in IAS Signal, including Brand Safety data and Viewability/Invalid Traffic data.

Does IAS track clicks?

This article provides information on geo-targeting works and how to improve your delivery.

This article explains how to use the Report Builder to archive data.

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

This article provides definitions for Campaign Monitoring metrics.

Short guide on how to replace numeric IDs to corresponding names on the Campaign Monitoring report, including Macro Mapping.

This article explains the Targeting Segments Dimension in the Report Builder.

This in-depth guide provides an overview of the Excel Report options available in IAS Signal.

This article explains how to access the Custom Reports screen in Report Builder on IAS Signal, including feature descriptions.

This article provides an overview of the IAS Signal Viewability Dashboard.

Shows where to create customized Excel reports on the IAS Signal Dashboard.

Video tutorial of the 'Metric Conditions' feature in the 'Custom Report Builder' on IAS Signal.

This article provides an overview of the IAS Signal Invalid Traffic Dashboard.

This article provides information on what makes an ad a Quality Impression and common features of the Quality Impressions dashboard.

Mapping and descriptions of elements on the 'Overview' dashboard in IAS Signal.

This article provides a video tutorial about Report Builder's core functionality, which includes basic viewability, brand safety, and IVT metrics, as well as support for multiple sheets.

This page explains IAB Ad Size buckets and how measured ad sizes are categorised into IAB buckets.

You can run a report of the metrics that are most applicable for CTV at the app level by using the IAS Signal’s Report Builder or the Advanced CTV dashboard’s Report Builder. The following describes how to set up reports optimized for app level reporting:

Information on how to setup Facebook Reports within FB Business Manager (Content Allow Lists/ Blocklists).

This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager (CM) 360, including automation of partner settings and key benefits for advertisers and publishers.

IAS has partnered with Anzu and Roblox to provide Viewability and Invalid Traffic measurement for video and display inventory for in-game ad inventory.

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

This article explains the Automated Tag solution which automates the tag wrapping process.

The customer guide for the Mediaocean Prisma + IAS integration includes the following information: Prisma Integration Overview, Campaign Creation Integration, Metric Passback, Invoice API, and Appendix.

This article includes instructions for the setup and implementation process of IAS trackings for GDN campaigns.

Guide to show clients how to apply IAS Meta Block Lists to their Ad Accounts

Customer activation guide for Amazon + IAS including: Activation steps, Tag Examples, and FAQs.

Customer activation guide for Snapchat + IAS including: End-to-End Workflow and IAS Snapchat Post-bid Brand Safety, Viewability & IVT Measurement.

Customer activation guide for Twitch + IAS including: Product Overview, How to Activate, Tag Example, How to Pull Reporting as an Advertiser, How to Request Reporting as a Media Partner, and FAQs.

Customer Activation Guide for Tiktok including: Pre-bid Brand Safety, Post-bid Viewability + IVT, Post-bid Brand Safety and Suitability.

Guide on Automated Tag with Adform, includes: Pain Points, First-to-market, Customer Journey (Current & Future), Activation Steps, Updating Tags, Media Partners Info, Checklist, and FAQs.

IAS built Automated Tag Wrapping allows for IAS Blocking and Monitoring technology on Extreme Reach inventory, and removes the need for downloading and re-uploading tag files across platforms.

Guide on Automated Tag with Google including information on: Tag Wrapping Pain Points, First-to-market: IAS’s Automated Tag with Google, Implementation, Best Practice, Common Errors, and FAQs.

This article is the Campaign Monitor Pixel implementation guide, which includes information on JavaScript/Verified/Standard/Redirect/Post Bid monitoring pixels.

Customer Activation Guide for X and IAS. With the IAS solution, you can validate the quality of your interactions and make sure your ads are seen by real people in safe and suitable environments on X.

Does IAS track clicks?

Customer Activation Guide for Criteo including: Product Overview, IAS Activation Process, Tag Example, Criteo Setup (Managed Service), How to Pull Reporting as an Advertiser, and Frequently Asked Questions.

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

You can upload and build tags from the Campaign Details page in Tag Manager.

This article provides frequently asked questions around Automated Tag QA checking.

Information on setting forceAppend for IAS Monitoring tags to track viewability.

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

Introduction to macros, including what they are and how to implement them.

Best practices to follow when submitting tag wrapping cases to IAS Support.

Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).

Information on Media Partner Profiles (MPPs) and how this affects you.

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

This article provides instructions for how to download and email tag files within the Tag Manager on IAS Signal.

Find information on which language settings are needed to download tag sheets for use with our Tag Manager.

Information on where to find your Automated Tags within the IAS Signal Tag Manager, along with table column descriptions.

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

IAS blocking is a proprietary, enterprise-level platform that enforces a brand's insertion order instructions in accordance with the IAS Content Ratings selected by advertisers. This ensures that display advertising only appears on web pages containing content rated as appropriate for their advertising.

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

While you are building tags in Tag Manager, you can edit any placements in your tag file, including which DSP Macros you want to append to your tag.

Customer Activation Guide for Netflix including: Overview, IAS Activation Process, Reporting in IAS Signal - Dashboard Overview, and Frequently Asked Questions.

Information on using the 'Non-Standard Tag File Template' to wrap your tags/pixels in IAS Signal's Tag Manager.

This article provides information on Tag Manager in IAS Signal. Details include supported ad servers, tag formats, known ad server domains, rules for tag files, and validations performed.

VAST Validation standard operating procedure (SOP) which includes information on: How to wrap IAS tags, IAS Tags Structure, How to Identify Video IAS Tags, and Test IAS Wrapped Tags.

This video tutorial walks you through how to use the Multimedia Tag.

Information on Automated Tagging regarding client paid accounts and partner invoice eligible accounts, including when you can add the media partner to a campaign and update tags.

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

Information on the Innovid Unified Video Pixel (UVP) Integration and how it enables an Advertiser/Agency to see data in IAS Signal.

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

This article answers frequently asked questions on Unified Video Pixel (UVP), including information on use-cases, limitations, and support.

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

This article provides a Multimedia Tag (MMT) publisher exceptions chart and includes information for each media partner such as: MMT status, IAS Connected TV (CTV) solution, VAST CTV tag support, and impact on auto-tag wrapping.

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Provides the steps required to get programmatic reporting for DV360 when using CM360 video placements wrapped manually (using Tag Manager). This is not required for the IAS Autotag process.

This article provides information on Continuous Play for CTV, web, and app, including metrics and definitions.

This video tutorial walks you through how to use the Multimedia Tag.

This article gives an overview of the IAS Classic Platform's UI and metrics, including report filters and glossaries with definitions.

Instructions for how to pull a report for a single campaign from the Excel Reports page on the IAS Classic Platform.

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

This article includes a detailed guide on List Manager in IAS Signal, including an overview, list types, how to open List Manager, create/manage/edit lists, apply/unapply lists, and validation rules.

Walkthrough on how to download custom lists via the List Manager on the IAS Signal UI.

This article explains the Brand Suitability List in List Manager on IAS Signal, including an overview and how to enable/create the lists.

Video tutorial that walks through how to self-service with List Manager in IAS Signal. You will learn how to create new lists, use filters, see list details, apply/unapply lists to campaigns (individually or in bulk), and download/edit/archive lists.