Advertiser + Agency Solutions

Customer Activation Guide for X and IAS. With the IAS solution, you can validate the quality of your interactions and make sure your ads are seen by real people in safe and suitable environments on X.

Customer Activation Guide for Netflix including: Overview, IAS Activation Process, Reporting in IAS Signal - Dashboard Overview, and Frequently Asked Questions.

The customer guide for the Mediaocean Prisma + IAS integration includes the following information: Prisma Integration Overview, Campaign Creation Integration, Metric Passback, Invoice API, and Appendix.

This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager (CM) 360, including automation of partner settings and key benefits for advertisers and publishers.

IAS has partnered with Anzu and Roblox to provide Viewability and Invalid Traffic measurement for video and display inventory for in-game ad inventory.

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

This article explains the Automated Tag solution which automates the tag wrapping process.

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

This article includes instructions for the setup and implementation process of IAS trackings for GDN campaigns.

Guide to show clients how to apply IAS Meta Block Lists to their Ad Accounts

Customer activation guide for Amazon + IAS including: Activation steps, Tag Examples, and FAQs.

Customer activation guide for Snapchat + IAS including: End-to-End Workflow and IAS Snapchat Post-bid Brand Safety, Viewability & IVT Measurement.

Customer activation guide for Twitch + IAS including: Product Overview, How to Activate, Tag Example, How to Pull Reporting as an Advertiser, How to Request Reporting as a Media Partner, and FAQs.

Customer Activation Guide for Tiktok including: Pre-bid Brand Safety, Post-bid Viewability + IVT, Post-bid Brand Safety and Suitability.

Guide on Automated Tag with Adform, includes: Pain Points, First-to-market, Customer Journey (Current & Future), Activation Steps, Updating Tags, Media Partners Info, Checklist, and FAQs.

IAS built Automated Tag Wrapping allows for IAS Blocking and Monitoring technology on Extreme Reach inventory, and removes the need for downloading and re-uploading tag files across platforms.

Guide on Automated Tag with Google including information on: Tag Wrapping Pain Points, First-to-market: IAS’s Automated Tag with Google, Implementation, Best Practice, Common Errors, and FAQs.

This article is the Campaign Monitor Pixel implementation guide, which includes information on JavaScript/Verified/Standard/Redirect/Post Bid monitoring pixels.

Does IAS track clicks?

Customer Activation Guide for Criteo including: Product Overview, IAS Activation Process, Tag Example, Criteo Setup (Managed Service), How to Pull Reporting as an Advertiser, and Frequently Asked Questions.

You can upload and build tags from the Campaign Details page in Tag Manager.

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

This article provides frequently asked questions around Automated Tag QA checking.

Information on setting forceAppend for IAS Monitoring tags to track viewability.

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

Introduction to macros, including what they are and how to implement them.

Best practices to follow when submitting tag wrapping cases to IAS Support.

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

This article provides instructions for how to download and email tag files within the Tag Manager on IAS Signal.

Find information on which language settings are needed to download tag sheets for use with our Tag Manager.

Information on Media Partner Profiles (MPPs) and how this affects you.

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

Information on where to find your Automated Tags within the IAS Signal Tag Manager, along with table column descriptions.

IAS blocking is a proprietary, enterprise-level platform that enforces a brand's insertion order instructions in accordance with the IAS Content Ratings selected by advertisers. This ensures that display advertising only appears on web pages containing content rated as appropriate for their advertising.

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

While you are building tags in Tag Manager, you can edit any placements in your tag file, including which DSP Macros you want to append to your tag.

Information on using the 'Non-Standard Tag File Template' to wrap your tags/pixels in IAS Signal's Tag Manager.

This article provides information on Tag Manager in IAS Signal. Details include supported ad servers, tag formats, known ad server domains, rules for tag files, and validations performed.

VAST Validation standard operating procedure (SOP) which includes information on: How to wrap IAS tags, IAS Tags Structure, How to Identify Video IAS Tags, and Test IAS Wrapped Tags.

This video tutorial walks you through how to use the Multimedia Tag.

Information on Automated Tagging regarding client paid accounts and partner invoice eligible accounts, including when you can add the media partner to a campaign and update tags.