Advertiser + Agency Solutions

Verify and activate campaigns everywhere it counts.

IAS Tile Agency
Campaign Creation Integration with Google CM 360 Getting Started Guide

This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager (CM) 360, including automation of partner settings and key benefits for advertisers and publishers.

Sep 20, 2024

Customer Guide: In-Game Partners + IAS

IAS has partnered with Anzu and Roblox to provide Viewability and Invalid Traffic measurement for video and display inventory for in-game ad inventory.

Sep 12, 2024

Innovid Automated Tag Wrapping Guide

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

Sep 10, 2024

Multimedia Tag (MMT) Getting Started Guide

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Sep 10, 2024

Automated Tag with Google FAQs

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

Sep 4, 2024

Automated Tag Getting Started Guide

This article explains the Automated Tag solution which automates the tag wrapping process.

Sep 4, 2024

Customer Guide: Mediaocean Prisma + IAS Integration

The customer guide for the Mediaocean Prisma + IAS integration includes the following information: Prisma Integration Overview, Campaign Creation Integration, Metric Passback, Invoice API, and Appendix.

Jul 22, 2024

IAS trackings setup for Google Display Network (GDN)

This article includes instructions for the setup and implementation process of IAS trackings for GDN campaigns.

Jul 22, 2024

Meta Block List Activation Guide

Guide to show clients how to apply IAS Meta Block Lists to their Ad Accounts

Jul 15, 2024

Customer Guide: Amazon + IAS

Customer activation guide for Amazon + IAS including: Activation steps, Tag Examples, and FAQs.

Jun 27, 2024

Customer Guide: Snapchat + IAS

Customer activation guide for Snapchat + IAS including: End-to-End Workflow and IAS Snapchat Post-bid Brand Safety, Viewability & IVT Measurement.

Jun 18, 2024

Customer Guide: Twitch + IAS

Customer activation guide for Twitch + IAS including: Product Overview, How to Activate, Tag Example, How to Pull Reporting as an Advertiser, How to Request Reporting as a Media Partner, and FAQs.

Jun 6, 2024

Customer Guide: TikTok + IAS

Customer Activation Guide for Tiktok including: Pre-bid Brand Safety, Post-bid Viewability + IVT, Post-bid Brand Safety and Suitability.

May 23, 2024

Automated Tag with Adform

Guide on Automated Tag with Adform, includes: Pain Points, First-to-market, Customer Journey (Current & Future), Activation Steps, Updating Tags, Media Partners Info, Checklist, and FAQs.

May 15, 2024

Extreme Reach Automated Tag Wrapping Guide

IAS built Automated Tag Wrapping allows for IAS Blocking and Monitoring technology on Extreme Reach inventory, and removes the need for downloading and re-uploading tag files across platforms.

May 14, 2024

Automated Tag with Google

Guide on Automated Tag with Google including information on: Tag Wrapping Pain Points, First-to-market: IAS’s Automated Tag with Google, Implementation, Best Practice, Common Errors, and FAQs.

May 3, 2024

Campaign Monitoring Implementation Guide

This article is the Campaign Monitor Pixel implementation guide, which includes information on JavaScript/Verified/Standard/Redirect/Post Bid monitoring pixels.

Feb 21, 2024

Customer Guide: X + IAS

Customer Activation Guide for X and IAS. With the IAS solution, you can validate the quality of your interactions and make sure your ads are seen by real people in safe and suitable environments on X.

Feb 1, 2024

Click Measurement

Does IAS track clicks?

Jan 30, 2024

Customer Guide: Criteo

Customer Activation Guide for Criteo including: Product Overview, IAS Activation Process, Tag Example, Criteo Setup (Managed Service), How to Pull Reporting as an Advertiser, and Frequently Asked Questions.

Jan 11, 2024

Upload and Build Tags in Tag Manager

You can upload and build tags from the Campaign Details page in Tag Manager.

Jan 5, 2024

Tag Manager - User Guide

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

Jan 5, 2024

Automated Tag - QA Best Practices

This article provides frequently asked questions around Automated Tag QA checking.

Jan 3, 2024

Monitoring Placements reading as forceAppend=Null

Information on setting forceAppend for IAS Monitoring tags to track viewability.

Jan 3, 2024

Open Web Implementation hints for Media Partners

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

Jan 2, 2024

Unified Video Pixel (UVP) Macros

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

Dec 18, 2023

What Are Macros

Introduction to macros, including what they are and how to implement them.

Dec 18, 2023

Tag Wrapping Requests: Best Practices

Best practices to follow when submitting tag wrapping cases to IAS Support.

Dec 18, 2023

Troubleshooting and QA'ing Automated Tags

Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).

Dec 18, 2023

Media Partner Profiles

Information on Media Partner Profiles (MPPs) and how this affects you.

Dec 6, 2023

Map multiple IAS teams to a single Google Account/Advertiser

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

Dec 6, 2023

Tag Manager - Download or Email Tags

This article provides instructions for how to download and email tag files within the Tag Manager on IAS Signal.

Dec 6, 2023

Tag Sheet Language Requirements

Find information on which language settings are needed to download tag sheets for use with our Tag Manager.

Dec 6, 2023

Automated Tags in the IAS Signal Tag Manager

Information on where to find your Automated Tags within the IAS Signal Tag Manager, along with table column descriptions.

Nov 6, 2023

Automated Tag Video Tutorial

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

Nov 6, 2023

How are IAS Tags Structured?

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Oct 18, 2023

Open Web Implementation Guide

IAS blocking is a proprietary, enterprise-level platform that enforces a brand's insertion order instructions in accordance with the IAS Content Ratings selected by advertisers. This ensures that display advertising only appears on web pages containing content rated as appropriate for their advertising.

Oct 18, 2023

Tag Wrapping & Troubleshooting - Improve Request Turnaround Times

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

Oct 18, 2023

Add DSP Macros to Your Tags During Tag Building

While you are building tags in Tag Manager, you can edit any placements in your tag file, including which DSP Macros you want to append to your tag.

Aug 4, 2023

Customer Guide: Netflix + IAS

Customer Activation Guide for Netflix including: Overview, IAS Activation Process, Reporting in IAS Signal - Dashboard Overview, and Frequently Asked Questions.

Apr 24, 2023

Use the Non-Standard Tag File Template to Generate Pixels

Information on using the 'Non-Standard Tag File Template' to wrap your tags/pixels in IAS Signal's Tag Manager.

Mar 30, 2023

Working with Tag Manager and its supported Ad Servers

This article provides information on Tag Manager in IAS Signal. Details include supported ad servers, tag formats, known ad server domains, rules for tag files, and validations performed.

Mar 30, 2023

VAST Validation SOP

VAST Validation standard operating procedure (SOP) which includes information on: How to wrap IAS tags, IAS Tags Structure, How to Identify Video IAS Tags, and Test IAS Wrapped Tags.

Mar 14, 2023

Multimedia Tag - Video Tutorial

This video tutorial walks you through how to use the Multimedia Tag.

Sep 13, 2022

Automated Tag - Media Partner Auto-add

Information on Automated Tagging regarding client paid accounts and partner invoice eligible accounts, including when you can add the media partner to a campaign and update tags.

Nov 20, 2021