Advertiser + Agency Solutions

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

Information on the Innovid Unified Video Pixel (UVP) Integration and how it enables an Advertiser/Agency to see data in IAS Signal.

This article provides information on the Multimedia Tag (MMT) including steps for self service tagging, the Innovid process for CTV or MMT placements, and a chart of capabilities/metrics collected by environment.

Unified Video Pixel (UVP) macro chart with a list of parameters and their descriptions.

This article answers frequently asked questions on Unified Video Pixel (UVP), including information on use-cases, limitations, and support.

This article provides a Multimedia Tag (MMT) publisher exceptions chart and includes information for each media partner such as: MMT status, IAS Connected TV (CTV) solution, VAST CTV tag support, and impact on auto-tag wrapping.

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

Provides the steps required to get programmatic reporting for DV360 when using CM360 video placements wrapped manually (using Tag Manager). This is not required for the IAS Autotag process.

This article provides information on Continuous Play for CTV, web, and app, including metrics and definitions.

This video tutorial walks you through how to use the Multimedia Tag.