Advertiser + Agency Solutions

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For additional metrics, see the articles in the side panel.

Customer activation guide for Twitch + IAS including: Product Overview, How to Activate, Tag Example, How to Pull Reporting as an Advertiser, How to Request Reporting as a Media Partner, and FAQs.

Customer activation guide for LinkedIn measurement including: Product Overview, Advertiser Benefits, Product Anapshot, Steps to Getting Started, and FAQs.

Information on what an Ad Blocker is, when it works, and how does it affect impression counts.

Information on Campaign Monitoring Pixel capabilities for both display & video (Open Web, In-App, CTV).

This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.

Introduction to macros, including what they are and how to implement them.