This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For additional metrics, see the articles in the side panel.
Oct 2, 2024
Customer activation guide for Twitch + IAS including: Product Overview, How to Activate, Tag Example, How to Pull Reporting as an Advertiser, How to Request Reporting as a Media Partner, and FAQs.
Jun 6, 2024
Customer activation guide for LinkedIn measurement including: Product Overview, Advertiser Benefits, Product Anapshot, Steps to Getting Started, and FAQs.
Feb 22, 2024
Information on Campaign Monitoring Pixel capabilities for both display & video (Open Web, In-App, CTV).
Jan 30, 2024
Information on what an Ad Blocker is, when it works, and how does it affect impression counts.
Jan 30, 2024
This short guide will help you to differentiate between the different types of trackings you will usually receive from advertisers / agencies.
Jan 2, 2024
Introduction to macros, including what they are and how to implement them.
Dec 18, 2023