Advertiser + Agency Solutions

Verify and activate campaigns everywhere it counts.

IAS Tile Agency
Advertiser Metrics Glossary

This article provides definitions for most metrics found on the main IAS Signal dashboards (Overview, Quality Impressions, Viewability, Invalid Traffic, and Brand Safety) and Report Builder. For additional metrics, see the articles in the side panel.

Oct 2, 2024

Context Control Segments Catalog User Guide

This article provides an overview of the Avoidance and Targeting screens in the Context Control Segments Catalog which is a central location of information to activate IAS's Context Control Segments within a DSP. The Context Control Catalog is in the Campaigns menu item.

Sep 13, 2024

Innovid Automated Tag Wrapping Guide

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

Sep 10, 2024

Campaign Setup - Create/Edit Templates

Information on the Campaign Settings screen in IAS Signal, including feature descriptions, how to edit templates, and set Media Partner default settings.

Sep 6, 2024

Campaign Setup - Quality Profile

Quality Sync allows you to create a segment which best matches your avoidance preferences. Then from the list of campaigns, you can copy the Quality Sync ID and enter it your DSP.

Aug 29, 2024

IAS Signal Dashboards Getting Started Guide

Listed below are articles on how to use the IAS Signal Dashboards.

Aug 8, 2024

Create Reports with Report Builder

This article provides an overview on how to create reports in the IAS Signal Report Builder.

Aug 5, 2024

Quality Attention Dashboard

This article provides guidance on the Quality Attention Dashboard.

Jul 24, 2024

Domain Mismatch Report: Upcoming Changes

Upcoming changes to IAS Signal’s Domain Mismatch Report, including new metric names and descriptions.

Jun 25, 2024

Meta Dashboard

This article explains how to use the Meta Dashboard to optimize and improve performance in your Meta campaigns, and to download simple reports.

Jun 4, 2024

List Manager - CTV Required and Exclusion Lists

Information on Connected TV (CTV) Required and Exclusion lists in List Manager on IAS Signal, including an overview and how to enable/create CTV lists.

Apr 17, 2024

Set Media Partner Default Settings by Template

Information on setting a campaign template's 'Media Partner Defaults' section in IAS Signal.

Apr 1, 2024

List Manager - Getting Started Guide

This article includes a detailed guide on List Manager in IAS Signal, including an overview, list types, how to open List Manager, create/manage/edit lists, apply/unapply lists, and validation rules.

Mar 28, 2024

Brand Safety Dashboard - Explanations

Explanation of the Brand Safety Dashboard on IAS Signal, including feature descriptions and details about brand safety calculations.

Feb 21, 2024

How to Create Contextual Profiles

This article shows how to create a Contextual Profile from the Context Control Segments Catalog. The Context Control Catalog is in the Campaigns menu item.

Feb 21, 2024

Brand Safety - Risk Bucket Thresholds

Information on the Brand Safety screen when creating new campaigns in Campaign Setup on IAS Signal. Includes descriptions of the 'Categories' risk bucket thresholds and the 'Invisible URL' feature.

Feb 21, 2024

Campaign Setup - Customize Brand Safety by Media Partner

Information on the ways you can assign customized Brand Safety thresholds for media partners in Campaign Setup on IAS Signal.

Jan 30, 2024

List Manager Lists - Download Custom Lists

Walkthrough on how to download custom lists via the List Manager on the IAS Signal UI.

Jan 3, 2024

Map IAS Teams to Ad Servers

You can map your IAS teams into the system of an ad server or site with Ad Server & Site Mapping in IAS Signal.

Jan 3, 2024

Invisible URLs Overview

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

Jan 3, 2024

Locate the ADV Entity ID for a Campaign

Information on how to find the ADV Entity ID (ADVID) for a campaign in IAS Signal.

Dec 6, 2023

Excel Reports Getting Started Guide

This in-depth guide provides an overview of the Excel Report options available in IAS Signal.

Nov 28, 2023

Unified View Getting Started Guide

This page lists article links on how to use Unified View.

Nov 16, 2023

Use the Total Visibility Dashboard

Explanation of the Total Visibility Dashboard on IAS Signal, including details on scorecards, tracking flagged media, summary graphs, supply path view, and optimizations.

Nov 14, 2023

Report Builder - Custom Reports Screen

This article explains how to access the Custom Reports screen in Report Builder on IAS Signal, including feature descriptions.

Nov 10, 2023

How to Submit an IAS Case

Information on submitting IAS cases through the Help Center's 'Contact Support' button, including case types and details on what to include.

Nov 8, 2023

Campaign Setup - Add Media Partner to Campaign

Information on how to access IAS Signal's Campaign Management to add a media partner to a campaign.

Nov 6, 2023

Find Campaigns in Tag Manager

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

Nov 6, 2023

Use Advanced CTV (Connected TV) UI

This article provides instructions on how to use the Advanced CTV UI: Dashboard tabs, Quality Alerts, and Report Builder. Additional help content includes a video, metrics, and glossary definitions.

Nov 6, 2023

Use the IAS Signal Dashboard Pages

Descriptions of the most common elements of the IAS Signal Dashboard pages, including Team Favorites, Cards, and Data Tables.

Nov 3, 2023

IAS Signal Video Tutorial

This article includes a video which walks you through the dashboards on IAS Signal.

Oct 27, 2023

IAS Signal Viewability Dashboard Explanations

This article provides an overview of the IAS Signal Viewability Dashboard.

Oct 27, 2023

Context Control Benefits

Information on the benefits of IAS Context Control.

Oct 27, 2023

Access Excel Reports

Shows where to create customized Excel reports on the IAS Signal Dashboard.

Oct 23, 2023

Use IAS Signal Dashboard Filters

Details on how to use the various Dashboard Card Filters available on the IAS Signal Dashboard, including setting custom benchmarks.

Oct 23, 2023

IAS Signal Invalid Traffic Dashboard Explanations

This article provides an overview of the IAS Signal Invalid Traffic Dashboard.

Oct 18, 2023

IAS Signal Quality Impressions™ Dashboard Explanations

This article provides information on what makes an ad a Quality Impression and common features of the Quality Impressions dashboard.

Oct 18, 2023

Unified View Manager

The Unified View Manager allows you to set up and manage your taxonomy for custom dimensions in the IAS Signal Platform.

Oct 18, 2023

IAS Signal Overview Dashboard Explanations

Mapping and descriptions of elements on the 'Overview' dashboard in IAS Signal.

Oct 18, 2023

Unified View - Report Builder

This article details the Unified View which enables advertiser-level reporting and custom dimension filtering in the Report Builder.

Oct 17, 2023

Ad Sizes

This page explains IAB Ad Size buckets and how measured ad sizes are categorised into IAB buckets.

Sep 7, 2023

Geo Limits, Language Limits, and List Manager Lists under Campaign Setup

This articles provides the steps to apply geographical limits, language limits, and list manager lists to campaigns via IAS Signal’s Campaign Setup.

Jul 24, 2023

CTV Reporting Best Practices

You can run a report of the metrics that are most applicable for CTV at the app level by using the IAS Signal’s Report Builder or the Advanced CTV dashboard’s Report Builder. The following describes how to set up reports optimized for app level reporting:

Jun 22, 2023

Use the Campaign Management Platform

This article includes information on using the Campaign Management Platform in IAS Signal, including descriptions of the Campaign Setup and Campaign Info screens.

Jun 5, 2023