Advertiser + Agency Solutions

Instructions on how to activate a Twitter integration, including a list of what can be measured and campaign objectives.

This article includes an overview of IAS's Automated Tag solution with Google Campaign Manager (CM) 360, including automation of partner settings and key benefits for advertisers and publishers.

Multimedia Tag (MMT) troubleshooting scenarios with resolution details and frequently asked questions.

Information on the Innovid Unified Video Pixel (UVP) Integration and how it enables an Advertiser/Agency to see data in IAS Signal.

Guide that includes information on automated tag wrapping for Innovid (display and video), including how to add IAS teams to the Innovid Mapping in IAS Signal.

This article answers frequently asked questions about Automated Tag with Google, including topics such as wrapping, notifications, and limitations.

This article explains the Automated Tag solution which automates the tag wrapping process.

Customer activation guide for Pinterest, including instructions on how to activate a Pinterest integration and a list of what can be measured.

This article provides instructions on how enable Third Party Measurement for a YouTube Campaign.

This article includes instructions for the setup and implementation process of IAS trackings for GDN campaigns.

Guide to show clients how to apply IAS Meta Block Lists to their Ad Accounts

Customer activation guide for Amazon + IAS including: Activation steps, Tag Examples, and FAQs.

Customer activation guide for Snapchat + IAS including: End-to-End Workflow and IAS Snapchat Post-bid Brand Safety, Viewability & IVT Measurement.

This article provides instructions on how to activate a Meta (Facebook and Instagram) integration and a list of what can be measured.

Guide on Automated Tag with Adform, includes: Pain Points, First-to-market, Customer Journey (Current & Future), Activation Steps, Updating Tags, Media Partners Info, Checklist, and FAQs.

IAS built Automated Tag Wrapping allows for IAS Blocking and Monitoring technology on Extreme Reach inventory, and removes the need for downloading and re-uploading tag files across platforms.

Guide on Automated Tag with Google including information on: Tag Wrapping Pain Points, First-to-market: IAS’s Automated Tag with Google, Implementation, Best Practice, Common Errors, and FAQs.

Customer activation guide for LinkedIn measurement including: Product Overview, Advertiser Benefits, Product Anapshot, Steps to Getting Started, and FAQs.

Instructions on how to generate and download an integration pixel for various partners with Tag Manager.

This article includes information on how to track Campaign Manager-synced DV360 placements with IAS using the bulk export/upload process in DV360.

Does IAS track clicks?

You can upload and build tags from the Campaign Details page in Tag Manager.

This article is the "Tag Manager" self-service user guide that shows how to wrap your own tags with IAS blocking/monitoring solutions.

With the Site Mapping Manager, you can map publishers and sites to media partners, and change existing site to media partner mappings.

The formatted tags are not available directly on the Ad Tag page. You can download the correct tag from the Ad Tag page. Follow these steps to get the tag with verification code applied:

This article provides frequently asked questions around Automated Tag QA checking.

Best practices to follow when submitting tag wrapping cases to IAS Support.

Information on troubleshooting and QA'ing Automated Tags, including video tags in ATW and Display & Video 360 (DV360).

This article provides a Multimedia Tag (MMT) publisher exceptions chart and includes information for each media partner such as: MMT status, IAS Connected TV (CTV) solution, VAST CTV tag support, and impact on auto-tag wrapping.

Find information on which language settings are needed to download tag sheets for use with our Tag Manager.

This article documents the criteria which your tag files must meet certain.

How to find your IAS team information to map multiple IAS teams to a single Google Account/Advertiser.

This article provides instructions for how to download and email tag files within the Tag Manager on IAS Signal.

How to find campaigns in Tag Manager on IAS Signal, including information on the Campaign Details page.

Information on where to find your Automated Tags within the IAS Signal Tag Manager, along with table column descriptions.

This article provides a video tutorial on Automated Tag within IAS Signal and linking with the Google Campaign Manager (CM).

This article details tag structures and examples for IAS Display Tags and IAS Video Tags.

This article provides tips to improve turnaround times for tag wrapping requests and troubleshooting support.

This video walks you through how to map your proprietary partners, including Facebook, YouTube, Twitter, Verizon Media, Spotify, Snapchat, and Pinterest.

Instructions on how to activate a Spotify integration and a list of what can be measured.

Instructions on how to activate a Yahoo/Verizon integration and a list of what can be measured.

Tag Manager step-by-step site-served pixel instructions.

Information on using the 'Non-Standard Tag File Template' to wrap your tags/pixels in IAS Signal's Tag Manager.

This article provides information on Tag Manager in IAS Signal. Details include supported ad servers, tag formats, known ad server domains, rules for tag files, and validations performed.

Information on Automated Tagging regarding client paid accounts and partner invoice eligible accounts, including when you can add the media partner to a campaign and update tags.

You can use the Site Mapping Manager to map sites (publishers) to Media Partners.