Release Notes

This document summarizes the features and capabilities released by IAS for the month of September 2024.

This document summarizes the features and capabilities released by IAS for August 2024, including the new Context Control Avoidance Segments.

This document summarizes the features and capabilities released by IAS for the month of June 2024, including Microsoft Advertising Network and Youtube

This document summarizes the features and capabilities released by IAS for the month of May 2024, including: new Context Control Avoidance Sub-Segment.

This document summarizes the features and capabilities released by IAS for March 2024, including: New Contextual Control Avoidance Segment (Occult).

This document summarizes the features and capabilities released by IAS for April 2024, including: Expanded Brand Safety and Suitability Measurement on Meta, Expanded Brand Safety and Suitability Measurement on TikTok, and MRC Accreditation for Sophisticated Invalid Traffic (SIVT) Filtration in the Connected TV Environment.

This document summarizes the features and capabilities released by IAS for February 2024, including: New Contextual Control Avoidance Segment (Misinformation- Politics).

If you currently use Amazon DSP, please see the below notice of an upcoming change to the way in which campaigns will be tagged going forward.

This document summarizes the features and capabilities released by IAS for the month of November 2023, including: Market Expansion of Total Media Quality for TikTok and New Contextual Control Avoidance Segment (Brand Safety Vietnam-Specific).

This document summarizes the features and capabilities released by IAS for the month of October 2023, including: IAS Frameplay Invalid Traffic measurement.

This document summarizes the features and capabilities released by IAS for the month of September 2023, including: IO/PO Field in User Management.

This document summarizes the features and capabilities released by IAS for the month of August 2023, including: TikTok Reach & Frequency (R&F) Expanded Coverage and New Context Control Segments (News Opinion Sections).

Here’s what’s new in the latest IAS Media Quality platform release, including: IAS Google Video Partner Brand Safety & Suitability Measurement, IAS Multimedia Tag supporting CTV post-bid blocking, Quality Sync x Yahoo Integration, and Anzu 3D Intrinsic In-Game Viewability & Invalid Traffic Measurement.

Here’s what’s new in the latest IAS Media Quality platform release, including: IAS TikTok Brand Safety & Suitability Measurement, IAS & Facebook & Instagram Reels, New Context Control Targeting & Avoidance Segment (News Homepages), New Context Control Language Segments, Quality Sync - Campaign Level Support, Scope3 Carbon Emissions Measurement, and Validate Media Quality on Kwai App.

This document summarizes the features and capabilities released by IAS for the month of May 2023, including: IAS earns industry’s first MRC accreditation for CTV viewable impressions and New Tag Wrapping Process for Audio Ads.

Here’s what’s new in the latest IAS Media Quality platform release, including: Netflix Viewability & Invalid Traffic Measurement, CTV Pre-Bid Segments on Xandr (Fully On-Screen & Content-level Transparent), IAS + Good-Loop Carbon Footprint Measurement, Unified View - Placement Level, and New Context Control Avoidance Segment (Political Parties).

Here’s what’s new in the latest IAS Media Quality platform release, including: YouTube Masthead & In-Feed Video for Consideration, Twitter Viewability & Invalid Traffic Measurement, Self-Service Site Mapping, and Campaign-Level Context Control Support.

This document summarizes the features and capabilities released by IAS for the month of January 2023, including: Twitter Brand Safety & Suitability Measurement, TikTok Pre-bid Brand Safety availability expansion (Australia, Canada, & UK), CTV Pre-Bid Segments (Fully On-Screen & Content-level Transparent), Amazon Publisher Services Integration, and Total Visibility (Quality Definition Implementation & AdForm DSP Integration).

This document summarizes the features and capabilities released by IAS for the month of December 2022, including: Gadsme In-Game Media Quality Partnership, Publisher Context Control Report, Publisher Self-Service Enablement of Contextual Segments, Campaign Benchmarks & Deprecation of Legacy Total Visibility, IAS Context Control Avoidance on Teads, and New Context Control Avoidance Segments (Misinformation Segments , Kids' Content) and Language Segments.

Here’s what’s new in the latest release of the IAS Media Quality platform, including: IAS TikTok Post-Bid Brand Safety & Suitability Measurement, Quality Sync Pre-Bid Segment in The Trade Desk, Rendered and On-Screen Completion metrics for CTV Publishers, and New Context Control Avoidance Segment (British Royal Family).

This document summarizes the features and capabilities released by IAS for the month of November 2022, including: Enhancements for Zeta Global DSP (Context Control Avoidance & Targeting and CTV Fraud Pre-bid), Self-Service Site Mapping Manager, Domain Path Comparison View, Campaign Monitoring UI Updates, and New Context Control Avoidance Segments (Misinformation and Qatar World Cup).