Platform Verification Implementation Guide

The integration enables measurement of viewability, invalid traffic (IVT), and brand safety metrics. This integration covers display and video formats across Desktop, Mobile Web, Mobile App, and CTV environments. Furthermore, the integration handles a large volume of impressions and provides detailed insights into inventory performance.

IAS recommends the platform uses the following verification solutions:

• JavaScript tags for display

• JavaScript tags in conjunction with the Open Measurement SDK (OM SDK) for Mobile App

• VPAID wrapper or OMID for web for video

• CTV pixels for CTV implementation

Tags

The platform uses verification tags populated by macros. Display is measured using verification tags, while video is measured using a combination of VPAID wrapper, OMID, and CTV pixels depending on the environment. Additionally, Mobile in-app measurement requires the presence of the OM SDK.

The platform must ensure the correct macros are populated within the tag upon receipt. Your IAS representative configures the pixels for your integrations; example templates follow.

Display 

Desktop and Mobile Web

In-App

For In-App environments, the same display measurement tag is used, but the OM SDK must be present for viewability measurement. 

Video (VPAID)

OM SDK for Mobile App and Web Video

OM for Web uses the same tag as used with display but the tag is implemented as a JavaScript resource in the measurement provider section of the XML.

CTV

Impression

First Quartile

Second Quartile

Third Quartile

Fourth Quartile

Mute

Unmute

Implementation Details

• The platform confirms the macros it wants to use with the platform for reporting and populating the dashboard.

• The platform decides which inventory it wants to run verification on. Measurement runs across any supported inventory within the predefined impression allotment.

• The platform implements all pixel formats to measure all their inventory, following the guidelines in this document.

• Platform macros pull in the ID number for macro values. The Platform provides a mapping document to be filled in to populate the UI with human-readable names.