Platform Verification Implementation GuideThis document outlines the technical specifications for integrating Integral Ad Science's platform verification solutions across the platform's inventory. The integration enables measurement of viewability, invalid traffic (IVT), and brand safety metrics. This integration covers display and video formats across Desktop, Mobile Web, Mobile App, and CTV environments. Furthermore, the integration handles a large volume of impressions and provides detailed insights into inventory performance. IAS recommends the platform uses the following verification solutions:
TagsThe platform uses verification tags populated by macros. Display is measured using verification tags, while video is measured using a combination of VPAID wrapper, OMID, and CTV pixels depending on the environment. Additionally, Mobile in-app measurement requires the presence of the OM SDK. The platform must ensure the correct macros are populated within the tag upon receipt. Your IAS representative configures the pixels for your integrations; example templates follow.
DisplayDesktop and Mobile WebLoading... In-AppFor In-App environments, the same display measurement tag is used, but the OM SDK must be present for viewability measurement. Loading... Video (VPAID)Loading... OM SDK for Mobile App and Web VideoOM for Web uses the same tag as used with display but the tag is implemented as a JavaScript resource in the measurement provider section of the XML. Loading... CTVImpressionLoading... First QuartileLoading... Second QuartileLoading... Third QuartileLoading... Fourth QuartileLoading... MuteLoading... UnmuteLoading... Implementation Details
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