Advertiser + Agency Solutions

Quality Attention product enhancement for Mobile In-app including: Overview, New Metrics, Updated Metrics, and information on ‘What does this mean for me’.

This article explains the GARM (Global Alliance for Responsible Media) framework, including Content Categories and Risk Levels.

Overview of Invisible URL metrics that can be displayed in reporting and on dashboards in IAS Signal, including definition, location, reasons, and advice.

This article provides information on invalid traffic (IVT) and dealing with fraud, including what you can do and questions to ask your vendors.

Overview of an IAS Quality Impression, including a dashboard video tutorial.

Optimization tips including suggestions on what metrics/features to review, consider, or use for optimizing Viewability, IVT, and Brand Safety performance.